Benefit Plan Strategist and founder of Smart Choices Healthcare has a 30 year background in business development, financial services, health and life insurance strategies, marketing and workplace wellness. She is a certified wellness consultant and experienced in creating positive organizational cultures that foster wellbeing.
She started her career in financial services working with premier companies such as Merrill Lynch, PaineWebber and Fleet Bank. She was the sole Creator and Founder of VBS, LLC, a leading benefits firm in Connecticut. Her success caught the eye of Hub International, who acquired VBS in 2011 where she continued to be the Chief Operating Officer.
With a passion to help small business owners, she started her 2nd business venture in 2015. Smart Choices Healthcare offers unique programs to help employers reduce their health care premium costs while at the same time providing benefit education services to their employees. Smart Choices Healthcare strives to create a healthy workplace culture that centers around affordable benefits. This ensures employee satisfaction, raises productivity while helping employers to hire and retain the best talent in today’s competitive labor market.
Barbara and her husband Doug, subscribe to a healthy lifestyle and Co Host the blog, Plant Slant Journey. Their goal is to help others to transition to a plant based lifestyle by making the Healthy Choice the Easy Choice!